Video Production

A click of the play button to your marketing video can in a great way showcase what you do and who you are to the world in a split second. As the economy grows, so does the business market and hence great competence among many businesses. Consequently, each business is looking to have its products and sales scaling high. The pressure out there is so high but thanks to today’s technology, marketing has been made much easier and faster through the use of video marketing. To hav

Photography is quite interesting, from the artistry, beauty, color to detail. I love it but having professional photography comes at a price from the high technology devices to the high skills involved. Going into the neaty gritties of it we look at the full frame camera Vs. the APS-C camera. The abbreviation APS-C camera simply refer to Advanced Photo System type C cameras. While selecting a digital SLR or a lens to use with it, it is vital to understand the difference betwe

When you reach out to people through videos it has a magical way of connecting more at a personal level. This can really boost your chances of persuading your audience and gaining trust and credibility. This is why we advocate teaching videos as a way of boosting your marketability. Teaching people about your brand or business or anything you would want to be known to the world out there is very essential. It helps you express yourself and get people to understand what you ar

A quick 2 or 3 min video for marketing would do for me than a long script of text. Reading through it can be hectic to many and especially those who rarely read. This is why video marketing is becoming the king of content to many marketing teams all around the world. Video marketing for your business or brand increases your online visibility which can in turn lead to huge traffics to your website. This builds better chances for you to convert more of the traffic to leads and

Everyone that has had any type of orientation or introductory job training is prepared to go through the preliminaries of training videos. This is a way for companies to teach policies and demonstrate company practices without spending labor time of employees. I personally have seen videos that may have been made before the wheel was created. Maybe that is just my way of saying that some companies can stand an updated version of their training and orientation videos. The writ

Having a sandbag on light stands and tripods is very important if you want to keep your equipment safe and secure. This is the industry standard to weighting down equipment so that no one trips over it or knocks it over. This tutorial gives photographers and cinematographers a brief process of of setting up some inexpensive sandbags. Director of Photography Jason Smith demonstrates how to load sandbags to weigh down light stands and tripods. These sandbags can be ordered at E

In my first blog I talked about where to find equipment in the metro Detroit area. This time around I’m going to talk about a high quality lens for a low price. A 50mm prime lens for Canon or Nikon is a great starter lens that gives you a lot of versatility. This lens works well for photography or videography. The best thing about the 50mm prime is the ability to capture at f1.8. You won’t find a lens with that much depth of field at this price. When shooting photography you

Media business is a lot of trial and error. There is quite a bit of equipment that has to be purchased over time and it seems to never end. It takes a real commitment because you may not see a quick turn around for some of the purchases you make. There aren’t many stores around the Detroit area but there are some. ProCam in Livonia is a good place to go to get equipment and ask questions about what to purchase. There is a studio for rent and there are many workshops that you